Today, marketing managers have to make constant choices about what to prioritize. It’s reasonable for you to ask, “why voice?” The simple answer: because it works.
Think of almost any leading brand and a few key impressions come to mind – a product or service, a logo and color scheme, an overall persona or big idea. With the strongest brands, something else occurs too – a key phrase, a bold message, an overall tone.
Whether it’s the happy hip-ness of JetBlue, the steady reassurance of American Express or the family-friendly vibe of Disney, just a few words are enough to let us know who we’re dealing with. This is brand voice.
It’s how language is used intentionally to create a distinct identity. With so many brands competing for attention, voice is a powerful way to rise above the raucous marketplace. Yet, voice is often more a “maybe” than a “must.” It’s left to individual creatives and copywriters to fill in the blanks.
ThomsonBrands removes the randomness by helping you answer “what do we wish to communicate and how do we wish to sound?” We map out the topical points and tonality to guide your writers and communicators. We create messaging and guidelines to enhance consistency. And, we execute copy of all kinds.
By focusing on voice, we provide you with focused tools and content to ensure that all your language supports the overall strategic intent of your brand.